How to Build Your Email List with Facebook Ads

How to Build Your Email List with Facebook Ads

Building an email list is one of the top marketing activities all business owners have on the to-do list. 

But it’s the one thing that many business owners don't do.

Maybe it’s because they don’t know how to encourage people to subscribe or don't actively market their list.

But, I’m here to tell you that you can build a successful email list by utilising the power of Facebook ads. And you don’t have to spend a large amount of money either. Even with a small budget, you can get consistent results.

Here are three ways to build your email list with Facebook ads: 

1.Use Facebook ads to send people to the lead magnet page on your website. 

This is a nice and simple sales funnel and can be incredibly effective. Create a Facebook ad that persuades your audience to click through to your landing page to receive something that will be of value to them. 

Once they arrive on your landing page, you get them to subscribe to your email list in return for your free lead magnet. In addition to your lead magnet landing page, don’t forget to create a thank you page.

This way you can track who has completed the subscription process. This Facebook ad campaign can be running all the time. Test different audiences with a low budget to find new leads to sign up and keep the best performing audience running.

You can either use a Traffic objective campaign which optimises the ads for a greater amount of people clicking through to your website (recommended budget is £10 a day minimum per audience), or you can use a Conversion objective campaign where you optimise for them signing up for your lead magnet (recommended budget is £15 per day minimum per audience).

I have however used less budget when the client wanted to spend less and still managed to get consistent results for them.  

2. Use lead generation Facebook ads.

Head to Facebook Ads Manager and when you create your campaign, choose Lead Generation as your objective. Again, I would recommend starting at £10 per day, per audience, with this type of campaign, but you can always set it lower to suit your budget, you will just see a slower result. 

Once you get to the create ad section of the campaign, you’ll be prompted to create a lead form. I recommend that you design the form in line with your brand and your landing page. Consistency is so important for your audience customers to recognise and trust your brand. 

When someone clicks on the ad, the form will automatically open on their phone (this is a mobile only ad). To make things even easier for your potential customer, the form will auto populate with their details from Facebook. The person will then be asked to confirm their details before submitting them. You can add a final call to action button to send your customer to another page (perhaps an upsell on your website).

Your leads will collect inside of Facebook Business Suite and you will need to manually download them to add them to your email list. However, if you have a paid Zapier [https://zapier.com/] account, you can link a Facebook lead form to your email marketing system so that it automatically adds them. (If you’ve not heard of Zapier [https://zapier.com/] before, it’s a software that automates processes and moves data between your web apps meaning there’s less for you to do.) 

3. Run engagement ads from your page or profile.

This method is a bit of a long game compared to the other two campaigns mentioned above, but it’s definitely one to think about as it can get you a better quality lead. Here you are retargeting people who have engaged with your business (they already know who you are and what you do) with your lead magnet ads.

Perhaps they’ve clicked through to read one of your blogs on your website, or engaged with your social media posts (watching your video, or ‘engaging’ with the post). First you need to create custom audiences inside Facebook Ads Manager of these different engagement audiences to track them. 

Then step 1, you run low cost engagement ads with posts from your Facebook or Instagram page to a cold audience (people who haven’t heard of you). You’ll be boosting your social media posts so that they see your content in their feeds. 

Step 2 - Once they have engaged with your post (either engaged on Facebook or Instagram, or clicked through to your website), you then retarget them with a separate Facebook ad campaign with your lead magnet ad to send them over to your website. 

For the engagement campaign, you can start with £1+ per day per post. This is a nice low cost ad campaign. Then for the lead magnet campaign (I would suggest a conversion campaign here), you could spend as low as £5 per day depending on the amount of engagement you are getting on your posts.  

Need more Facebook and Instagram Ads support?

Setting up a campaign to build your email list using Facebook ads is a simple but effective way to consistently grow your business. 

My aim as a Facebook Ads Strategist is to help you use Facebook or Instagram ads in a way that is best for your business goals and to get you results that will grow your business - tailored to you. 

If you’d like my help to get your business in front of your ideal customers using Facebook or Instagram ads, feel free to book a free discovery call with me. Alternatively, take a look at my services and get in touch there. I can't wait to speak to you!