3 Ways To Increase Online Sales With Facebook Ads

3 Ways To Increase Online Sales With Facebook Ads

How to increase online sales with Facebook ads is a common question that I get.

Perhaps you need to increase your online audience so that you have a larger potential market. Or you want to sell directly and simply improve your conversion rates.

Using Facebook and Instagram ads can help you to do all these things. 

Here's how you can increase your online sales using Facebook or Instagram ads.

1. Identify your best audience of potential online buyers.

Knowing your ideal paying client makes it easier for you to create ads that are going to resonate with them and stop the scroll.

It is a key part of your social media marketing strategy and one not to overlook.

Undertake some research to start to discover who they are, what kind of lifestyle they have (including brands they currently buy from), who they follow already online (and what they read offline) and which social media platforms they favour.

There’s a plethora of information you can learn about them to improve your targeting strategy.

Using these headings as a guide is a good place to start.

Once you know more about your ideal customer, you can research the targeting options in Facebook ads manager to get your Facebook ads in front of them.

Without this knowledge it’s likely that you’ll opt to reach a broad audience.

This approach isn’t always effective, as you’ll never be able to truly know where your results came from, although recently Facebook has updated it’s algorithm which means that it can pay off to use this method too.

Some other tips to streamline your targeting:

• Once you find an interest that is working, split out your audience into smaller groups so you can see clearly which ones are getting the best results i.e. gender, age range, location - and test again.

• Test broad demographics, for example selecting ‘parents’ with an interest in ‘social media’ as well as more specific demographics too - 'Parents of toddlers' and 'social media marketing' for instance.

• Create custom audiences. Identify your warm and hot leads. These are the people who have already interacted with your business, such as 'people who engaged with your Facebook page'. Giving this audience a ‘nudge’ about what you have to offer may be all they need to buy from you.

2. Identify your best products and services to sell through your Facebook ads.

If you have an online shop, it makes good sense to check out which products are your best sellers. Then use these popular products as the focus in your Facebook ads.

For those of you who sell services, do some research to discover which services your customers used the most over the past year and use these in your ads. 

To increase your average order value, consider bundling some bestselling products or services together to increase the final revenue amount. One way to think of this is by grouping them together to solve more problems for your customers (shampoo + conditioner, or a set up + management service).

3. Retarget and follow up with your online audience.

The fortune is in the follow up. Here are some tips for how to retarget your audience so that you are following up with them at every stage of their online journey with you.

• Create custom audiences to include the people who land on specific website pages or products as they are showing interest in what you have to offer.

• For product-based businesses, make sure to run an ad to retarget people who have something in their cart but haven’t proceeded to buy.

• Using a Facebook Dynamic Product ad where it automatically populates with what they have been looking at and reminds them to buy. This type of ad can work out as a very cost-effective way for you to close that sale!

• For service-based businesses, track anyone who has visited your lead magnet page. Show them more content around the next logical step with you. You can either show more value content to nurture the relationship with them. Or boost content around your paid for services so that they take the next step.

Using Facebook and Instagram ads to increase your online sales can be as simple as these steps given above.

When you are organically marketing, you can exhaust your current online audience and need some fresh eyes.

With the right research and planning, you can reach a new section of audience online who might be looking for exactly what you're offering! Good luck!

Need some more Facebook ads support? If you’d like to know about how I can support your business to get more sales online through using Facebook and Instagram ads, book a no-obligation free discovery call here.