With 2.5 billion monthly active users on Facebook (including Instagram, WhatsApp and Messenger), it is the biggest social media platform in the world. That’s a lot of people that you can reach to grow your business.
But so many business owners have heard that Facebook ads don’t work or are expensive to run, that they let fear get in the way. Usually this misinformation has come from someone who didn’t know what they’re doing, hence why they didn’t get the results they had hoped for!
Right from the word go, I guarantee that I will be up front with you about your expected outcomes, keep in touch throughout the process so that you don’t feel left in the dark and all ads will be created in your own ad account – you will always have access to them.
the skill is in the strategy
I love Facebook ads and have successfully worked with health and beauty e-commerce brands and coaches and trainers to sell products, get leads for local training and fill 5-day challenges with registrations. All within budget and above the results they expected.
I always suggest a minimum of three months to get your ads working optimally, including earning you a return on your investment. I will spend time creating a strategy that will work towards your business goals, writing and designing ads that attract your audience and analysing the metrics to drive costs down.
The packages below offer different levels of support depending on your business goals. If you would like to discuss them in more detail, including amending them to your needs, please don’t hesitate to contact me.
“We were struggling with getting our online content in front of the right audiences that converted to sales. Alex worked with us to help target specific audiences with shared interests that were compatible with the products and services we offered as a business.
We were thrilled that the ads resulted in increased sales and revenues. She took control of it all, understanding where the online revenues came from and how to maximise them.
She was a pleasure to work with, extremely professional and wise in her field. Super friendly and generally just lovely.”
Shane O'Sullivan, 2019
"I had previously spent lots on Facebook ads, done very sporadically and probably very badly, but never producing any engagement or sales.
Alex worked hard to find the right audience for my rather rarefied, niche products and has done a great job, targeting an appropriate customer base.
It's a painless process to work with someone so skilled and efficient."
Kate Lloyd, 2019
"Alex created, managed, delivered and tested my Facebook Ads. I didn’t have to do a thing. I spent £170 on Facebook ads and made 3 x £997 direct sales from them. A £2821 return. Just let that sink in.
Alex is amazing, hire her immediately."
Helen Pritchard, 2018
"When I contacted Alex, I really wanted to increase the number of people on my 5 Day Challenge. I’d used Facebook Ads in the past, but not very successfully. I didn’t really understand how to test ads and I don’t have the analytical brain needed to closely monitor the statistics.
We set a goal to get 300 people in my 5-day challenge and we achieved 298! You can’t really get better than that! Alex did it all for me! I didn’t have to worry, I knew Alex was testing and monitoring and I didn’t have to worry about a thing.
If you don’t understand/or love Facebook Ads, you are missing out on the joy of not having to think about it all, Alex knows her stuff!"
Julie Begbie, 2020
"I had Facebook ads up and running but was struggling to find time to manage them and ensure they were performing the best they could be. Alex took them off my hands, reducing my time spent and improving my results. The best thing about Alex is her ability to interpret what is in my head into the adverts themselves.
If you’re managing ads yourself, why not consider getting an expert who can master your ads for better results? It's quite common for people to set up ads and leave them running as they are, but Alex keeps an eye on them and tweaks them continuously to ensure they get the best return on your investment."
Kimba Cooper, 2020
choose your plan
the nitty gritty
I will conduct a thorough audit of your website and provide you with suggestions including technical and customer experience issues that I feel could be changes in order for your ads to work better. If needed, I can liaise directly with your web developer to get any changes implemented.
I will conduct a thorough audit of your Facebook Ads Manager account and provide you with suggestions of changes that you could make to get your ads to perform better. I will also outline what you are doing right and is working - sometimes it's just a matter of looking at them with fresh eyes!
Using my own questionnaire developed through years of working with clients to identify their ideal paying customer, I will work with you to laser target who it is you want to attract towards your products and services and research and locate where to find them on Facebook or Instagram. This means we won't waste money showing your ads to people who aren't interested in what you have to offer!